Security and AI Innovation: Creating New Opportunities for Partner Growth
I’m on the heels of another incredible week of Cisco events—this time with our customers and partners at Cisco Live EMEA. My main takeaways for partners: we’re driving new security opportunities for you and simplified, effective security for all. Let’s dive into it a bit more.
New Security and AI Advancements
It really hit home for me when I heard Jeetu Patel on stage talking about how we’ve had more innovations in Cisco Security in the past year than in the past ten years combined. Talk about momentum!
One of these innovative areas is the introduction of first-of-its-kind Identity Intelligence to help protect against identity-based attacks. After all, threat actors these days are thinking “why hack in, when you can log in?” At #CLEMEA24 we introduced Cisco Identity Intelligence, which is built on a powerful identity graph that pulls data from customers’ existing third-party sources that manage identity and access. Cisco customers will gain visibility from these insights through their existing Cisco solutions like Duo, Secure Access, and XDR. Cisco Identity Intelligence will be available July 2024.
Cisco is also integrating robust Networking capabilities with Cisco Secure Access at no additional cost. Experience Insights, powered by Cisco ThousandEyes, improves productivity for hybrid workers by quickly revealing connectivity and application issues. Cisco Secure Access also now integrates with Catalyst SD-WAN, for complete Secure Access Service Edge (SASE).
We’re continuing to make AI pervasive across the Cisco Security Cloud to help tip the scales in favor of defenders, including the recently unveiled Cisco AI Assistant for Security. We already launched the AI Assistant for Firewall and have now added additional groundbreaking AI capabilities in Secure Access and Email Threat Detection.
What’s This Mean for Partners?
Last week was just another example of how Cisco Security is committed to helping our partners stay relevant with customers by addressing their most pressing needs.
These new security capabilities will help create customer stickiness, enabling you to land with key products and expand across the portfolio. Plus, the ability to create and deliver your own services will further enhance the customer experience.
We’re keeping partner profitability in mind with all this innovation feeding into Cisco Security Suites, where partners can achieve up to 30% blended margin. Our goal is to simplify ease of doing business with Cisco Security with simple partner offers and programs aimed at maximizing your profitability with front-end discounts and back-end rebates.
The security future is bright together!
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